Partners

About

(314) 353-9757

(314) 353-9757

News•May 14, 2024

Truehold Expands into Atlanta

Truehold Logo Image

The Truehold Team

Driving Innovation in Home Equity Solutions

Truehold’s sale-leaseback now allows Atlanta homeowners to leverage their home equity while continuing to live in the homes they love.

Truehold is thrilled to announce the arrival of its sell and stay transaction in Atlanta. As one of the largest, most diverse, and most dynamic cities in the United States, Atlanta offers the perfect backdrop for Truehold’s inventive approach to home equity.

The Truehold Advantage

Truehold’s ell and stay transaction is specifically designed to help homeowners unlock the equity in their homes while continuing to live in them as renters for as long as they’d like. Truehold covers property taxes, property insurance, and essential repairs, so that homeowners can focus on enjoying the homes they love with fewer hassles.

__wf_reserved_inherit

By transforming home equity into debt-free cash, Truehold will provide homeowners in Atlanta with increased financial flexibility and freedom. While some Truehold residents use the proceeds to buy or build a dream home, others use it to fund a business, pay off bills, enhance their lifestyle, or simply take advantage of high home values.

Get Started Today

Truehold looks forward to engaging with Atlanta homeowners and supporting its new residents every step of the way.

ATL homeowners who are seeking to cash out their home equity without uprooting their lives can head to this page to learn more.

‍

Truehold Logo Image

The Truehold Team

Driving Innovation in Home Equity Solutions

Truehold’s team is located across the US, working to help homeowners and investors access their hard-earned wealth. If you’re interested in joining our mission-driven organization, reach out to careers@truehold.com

Further Reading

Truehold launches in Phoenix, offering homeowners equity access without moving.
Truehold Logo ImageThe Truehold Team

News

Truehold Brings Financial Flexibility to Phoenix Homeowners

October 31, 2024

Orlando homeowners now have a way to access their home’s equity while staying right where they are.
Truehold Logo ImageThe Truehold Team

News

Truehold Arrives in Orlando with a Unique Homeownership Option

October 31, 2024

Truehold Brings its Sell-and-Stay Transaction to Lakeland
Truehold Logo ImageThe Truehold Team

News

Truehold Brings its Sell and Stay Transaction to Lakeland

September 26, 2024

Editorial Policy

Truehold’s blog is committed to delivering timely and pertinent insights in real estate and finance, purely for educational and informational purposes. Crafted by experts, our content is thoroughly reviewed to guarantee its accuracy and dependability. Although designed to enlighten and engage, our articles are not intended as financial advice and should not be the sole basis for financial decisions. Our stringent editorial practices ensure the integrity of our content, empowering our readers with valuable knowledge.

Ready to get started?

Chat with a real person & get an offer for your home within 48 hours.

Call (314) 353-9757

Products

  • Sell Your Home
  • Sell and Rent
  • Multifamily Sales
  • SFR Portfolio Sales
  • Investor Lending

Company

  • About Us
  • Customer Reviews
  • Careers

Resources

  • Blog
  • FAQs
  • Renting

Contact Us

  • Call Us
  • Email Us
  • Media Inquiries

Sell and Rent Locations

Ohio
  • Cleveland
  • Cincinnati
  • Columbus
  • Akron
  • Dayton
Florida
  • Tampa
  • Jacksonville
  • Lakeland
  • Orlando
Missouri
  • St. Louis
  • Kansas City
Kentucky
  • Louisville
  • Lexington
Oklahoma
  • Oklahoma City
  • Tulsa
Indiana
  • Indianapolis
Pennsylvania
  • Pittsburgh
New Mexico
  • Albuquerque
North Carolina
  • Charlotte
Georgia
  • Atlanta
Tennessee
  • Nashville
  • Memphis
Texas
  • Dallas
Arizona
  • Phoenix
Truehold BBB Business ReviewFair Housing And Equal Opportunity

General Disclosure

This website is promotional in nature and is not offered or intended as advice and should not be relied on as such. American Secure Living Inc. d/b/a Truehold ("Truehold") and SFR FinCo LLC d/b/a Truehold Financial ("Truehold Financial") are affiliated companies engaged in different businesses.

American Secure Living Inc. d/b/a Truehold

Truehold transactions are real estate sales transactions, including sell-and-stay opportunities that involve the sale of property and the subsequent leasing of that property by the seller pursuant to a lease agreement. Truehold does not typically allow sellers to re-purchase the property after the sale. Product offerings vary by state and locality. Terms and conditions apply.

Truehold's initial purchase offer is non-binding and is subject to the execution of a mutually satisfactory sale contract, contingent on a no-cost home inspection, and standard lease signing (if applicable). Offer may change based on inspection results. For sell-and-stay opportunities, post-sale, you must adhere to lease terms for the minimum term (which ranges from 6 - 24 months) to continue living in the home. This includes making timely rent payments, which may increase after the initial term. Customer testimonials are based on individual customer experience.

SFR FinCo LLC d/b/a Truehold Financial, NMLS #2740541

Lending office: 1200 Riverplace Blvd, Suite 900 Jacksonville, FL 32207

Truehold Financial offers mortgage lending and mortgage brokering services in select states. Loans are not available in all states. Loans are subject to qualification and approval requirements. Terms and conditions apply.

Visit the Truehold Financial Licensing page or NMLS Consumer Access for more information about Truehold Financial's (NMLS #2740541) licenses.

© 2026 American Secure Living, Inc. and/or its affiliates.

Privacy PolicyTerms & Conditions