Our Story

Brian, our Founder and CEO, was inspired to create Truehold by his grandfather, Poppy. At age 90, Poppy was forced to choose between selling his house to cover medical costs or staying in the home he loved.

Whenever we talk about Poppy's painful decision, people nod along in recognition—we’ve all asked ourselves the same question or know someone else who has.

And whether they’re our grandparents, parents, or friends, we believe that our community members should be able to live with dignity in the comfort of their home and community.

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Our Team

We're an experienced team backed by top venture firms who share our vision of making living at home an option for everyone. We’re united by our fierce dedication to find the best possible solutions for our clients.

Everyone at Truehold is encouraged to contribute their unique skills and creativity to shape the direction of our company and make our mission a reality.

Our team comes from a multitude of industries:

  • Real estate
  • Financial services
  • Occupational therapy
  • Senior living
  • Customer experience
  • Innovation/Technology
  • Marketing
  • And more!
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Our Culture

We live by our values of being Helpful, Honest, and Human in everything we do. That includes the way we treat our customers, our clients, and each other.

We offer:

  • A collaborative, fast-paced, people-first culture with a passion for doing good and enjoying doing it
  • Competitive benefits and compensation with potential for equity through employee stock options
  • A choice of working styles: between a flexible hybrid model at our NYC office OR fully remote
  • Transparent and open communication channels 

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Team

-Leo Baptista, Specialist

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Team

-Phillip Westervelt, Specialist

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Team Member

-Madelyn Culhane, Specialist

"Truehold and Truepers are fantastic, collaborative, and positive."

Team Member

-Jeannine Webb, Real Estate Specialist

"Truehold and Truepers are fantastic, collaborative, and positive."

Team Member

-Jeannine Webb, Real Estate Specialist

"Truehold and Truepers are fantastic, collaborative, and positive."

Team Member

-Jeannine Webb, Real Estate Specialist

"Truehold and Truepers are fantastic, collaborative, and positive."

Team Member

-Jeannine Webb, Real Estate Specialist

"I love being a Trueper, because our very productive team strives to achieve the best experience for our customers and its employees.
It's a flexible environment here with a commitment to going above and beyond to deliver our innovative service that has been so helpful to so many!"

Team

-Natalie Pajestka, Truehold Advisor

"Truehold is such a collaborative environment. I was warmly welcomed on my first day and continue to feel lucky to be part of such a supportive team."

Team

-Daniel Krantz, Business Development

"I love being a Trueper, because our very productive team strives to achieve the best experience for our customers and its employees. It's a flexible environment here with a commitment of going above and beyond to deliver our innovative service that has been so helpful to so many!"

-Natalie Pajestka, Truehold Advisor

"Truehold is such a collaborative environment. I was warmly welcomed on my first day and continue to feel lucky to be part of such a supportive team."

-Daniel Krantz, Business Development

"I feel very valued and supported. I love working with a team who is so accepting of ideas and so willing to share their knowledge so I can continue to grow my skillset. I came into this role from a very different professional setting and I have never felt so 'at home.'"

-Lisa Carson, Care Director

"Truehold and Truepers are fantastic, collaborative, and positive."

-Jeannine Webb, Real Estate Specialist

"Truehold is an amazing workplace, Truepers are highly intelligent, cooperative, and solution oriented!"

-Dave Spagnola, St. Louis Market Manager

Diversity & Inclusion

Ensuring a diverse and inclusive workplace is core to Truehold's people-first culture. We are an equal opportunity employer that welcomes people of all different backgrounds, experiences, abilities and perspectives.

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