Cherished memories, backyard gatherings, daily rituals. It's no wonder most Americans want to keep living in their homes for life.
Far too often, however, homeownership stops being a thing of happiness and starts being a barrier to a better life. Unexpected financial, physical, and lifestyle changes arise, and homeowners face a difficult choice:
At Truehold, we provide another option. An option that doesn’t require you to choose.
With our Sale-Leaseback, you can hold onto it all: your wealth, your health, and your home.
Bringing together real estate and home services, we're building an innovative solution so you can enjoy a healthy, happy life at home.
Since launching in July 2021, we’ve helped more than 200 residents access over $50 million in equity and keep living at home. Our rapid growth has confirmed the necessity of this new option in our communities.
Our services are currently available in St. Louis, Kansas City, Cleveland, Cincinnati, Pittsburgh, and Indianapolis.
Inspired by our clients’ enthusiasm and belief in our mission, we’re committed to bringing our service to homeowners across the country.
Our team of over 50 real estate professionals, occupational therapists,
customer experience specialists, care managers, and senior living professionals are all
united by our shared commitment to help people live easier in their own homes.
“I believe that the products and services offered through Truehold meet a growing need in our country to creatively problem solve solutions for better aging in place.”
Dr. Carson is the Care Director at Truehold. She brings together recent trends in aging research and direct feedback from the customers we serve to build products and services that help people live easier at home. She also leads the Truehold Care & Service team, which aims to advocate for residents and ensure that their experience living at home is safe and enjoyable. Her care management team provides residents with access to resources and information at any time.
Dr. Carson received her doctorate in occupational therapy from Washington University School of Medicine in St. Louis, MO. She is a registered and licensed Occupational Therapist, as well as a certified Care Manager. Her professional background includes evidence-based clinical practice, clinical research, education, and program development centered around healthy aging in place.
As Director of Real Estate Operations, Charles arranges competitive home offers for Truehold customers. He also coordinates with our property managers to ensure that our residents have easy and comfortable experiences living in their homes.
Before joining Truehold, Charles was the Director of Cagan Management Group’s Single Family Home division. After spending a few years working in the Investment Management industry , Charles leveraged his background in finance, and pivoted to a career in real estate investment and property management. Charles has been working in the SFR industry for over 8 years now and his broad real estate experience includes, asset valuation, construction oversight, project investment, property management and asset disposition.
"The most compelling aspect of Truehold is that we are giving people choice in how they live their lives."
As the Vice President of Engineering at Truehold, Greg uses his knowledge of technology and residential real estate to build a team focused on crafting solutions that delight our tenants and their families.
Over a 20-year career, Greg has developed a passion for combining technology, people and business. While at Keller Williams, Greg was tasked with transforming the tech department from a team of a dozen to an international team of over 500. His department focused on building a suite of tools for agents covering CRM, transaction management, a listing portal and back office administration.
Connie has been an advocate for empowered aging for decades. As Chief Sales Officer with Truehold, Connie helps families navigate how to honor the wishes of their oldest members so they can, when appropriate, age in their own homes.
Connie has over 20 years of experience leading high performing divisions and teams to scale. As a vice president at A Place for Mom for 15 years, she helped build the company into the country’s largest senior care referral service. She found the opportunity to help tens of thousands of families go through the senior living decision both humbling and rewarding.
While advising older adults and their family caregivers, she draws from her personal experience overseeing or providing care for 10 immediate family members.
As the Head of Product & Experience at Truehold, Nick leads the team responsible for ensuring new and existing residents have an amazing experience with Truehold. Alongside local and national partners, Nick is working on combining the latest home technologies with Truehold’s innovative Sale-Leaseback to help people live longer in the homes they love.
Prior to joining Truehold, Nick was an Innovation Director at Fahrenheit 212 where he helped launch strategic new products and experiences for companies like Buffalo Wild Wings, Cox Communications, Wells Fargo, Mattamy Homes and more.
As The General Manager at Truehold, Gretchen marries her healthcare and residential real estate experiences to educate, equip, and empower local partners so that they can use Truehold’s Sale-leaseback to serve their clients.
Gretchen specializes in aging-in-place services, home modifications, and community transitions. She assists older adults and persons with disabilities with making their spaces fit their needs while promoting independence, comfort, and personal choice. She has a Bachelors of Science in exercise science, a Masters of Occupational Therapy, and an executive certificate in home modification. She is also a certified aging-in-place specialist and realtor. Prior to joining Truehold, Gretchen was an entrepreneur running a successful residential real-estate and accessibility consulting company called Empowered Homes.