Cherished memories, backyard gatherings, daily rituals. It's no wonder most Americans want to keep living in their homes for life.

Far too often, however, homeownership stops being a thing of happiness and starts being a barrier to a better life. Unexpected financial, physical, and lifestyle changes arise, and homeowners face a difficult choice:

Move to improve their financial or physical situation?
Continue to struggle but stay in the home they love?

Our History

Since launching in July 2021, we’ve helped more than 1,000 households access over $200 million in equity and keep living at home. Our rapid growth has confirmed the necessity of this new option in our communities.

Our services are currently available in St. Louis, Kansas City, Cleveland, Cincinnati, Columbus, Akron, Dayton, Pittsburgh, Indianapolis, Oklahoma City, Tulsa, Lexington, and Louisville.

Inspired by our clients’ enthusiasm and belief in our mission, we’re committed to bringing our service to homeowners across the country.

Follow our history through the media.

Our Team

Our team of over 50 real estate professionals, occupational therapists,
customer experience specialists, care managers, and senior living professionals are all
united by our shared commitment to help people live easier in their own homes.

Meet a few of our team members, and see how their unique experiences contribute to our holistic solution.

Charles Newman

Director of Real Estate Operations

Charles helped build a Single Family Rental Platform to analyze, renovate, lease and manage roughly 2,500 homes.

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Greg Matthews

Vice President of Engineering

Greg has over 20 years of experience in building user-focused technology solutions and building high performance teams.

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Connie Adams

Chief Sales Officer

Connie worked in the senior care industry for 17 years and helped build the largest referral agency in the US.

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Nick Machesney

Vice President, Product & Experience

Nick has spent over ten years designing new products, experiences, and spaces for some of the world's top brands.

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Ready to get started? 

Get in touch with a Truehold Advisor today!