Empowering Homeowners
Across Life's Journeys

As Director of Real Estate Operations, Charles arranges competitive home offers for Truehold customers. He also coordinates with our property managers to ensure that our residents have easy and comfortable experiences living in their homes.

Before joining Truehold, Charles was the Director of Cagan Management Group’s Single Family Home division. After spending a few years working in the Investment Management industry , Charles leveraged his background in finance, and pivoted to a career in real estate investment and property management. Charles has been working in the SFR industry for over 8 years now and his broad real estate experience includes, asset valuation, construction oversight, project investment, property management and asset disposition. 

"Everyone intuitively knows real estate is a great long term investment but, when the time comes to tap into the wealth it creates for you, there are no good options. I’m super proud to be part of the first real choice people have for this need."

As the Chief Product Officer of Truehold, Eachan and his team focus on understanding the unique circumstances of every customer and finding smart technology solutions to help them achieve their goals.

Since a young age, Eachan has been fascinated by how technology helps everyday people get more out of their lives in everyday ways. This steered his early academic work toward Computer Science, which in turn led to a 20 year career in technology roles including time as Vice President of Product and CTO at Expedia and the founder of several high impact startups.

As Senior Director of Finance, Rachel is responsible for financial reporting, budgeting and forecasting, finance operations, and accounting for Truehold.

Rachel has over a decade of experience in the real estate industry, spanning multifamily, coliving and SFR. Rachel started her career in the Residential Services group at AvalonBay Communities and has held various finance leadership roles at real estate startups (including WeWork, Common Living and AvantStay). Rachel is deeply passionate about the future of real estate and innovation, and brings a blend of operational and financial experience to her role at Truehold.

"The most compelling aspect of Truehold is that we are giving people choice in how they live their lives."

As the Vice President of Engineering at Truehold, Greg uses his knowledge of technology and residential real estate  to build a team focused on crafting solutions that delight our tenants and their families.

Over a 20-year career, Greg has developed a passion for combining technology, people and business.  While at Keller Williams, Greg was tasked with transforming the tech department from a team of a dozen to an international team of over 500. His department focused on building a suite of tools for agents covering CRM, transaction management, a listing portal and back office administration.

Connie has been an advocate for empowered aging for decades. As Chief Sales Officer with Truehold, Connie helps families navigate how to honor the wishes of their oldest members so they can, when appropriate, age in their own homes. 

Connie has over 20 years of experience leading high performing divisions and teams to scale. As a vice president at A Place for Mom for 15 years, she helped build the company into the country’s largest senior care referral service. She found the opportunity to help tens of thousands of families go through the senior living decision both humbling and rewarding. 

While advising older adults and their family caregivers, she draws from her personal experience overseeing or providing care for 10 immediate family members.

As Senior Director, Growth Marketing, Anna uses her experience with direct-to-consumer marketing to help Truehold reach the right customer. She leverages several different marketing channels to ensure that we’re finding the right customer and communicating the right message.

Before joining Truehold, Anna worked as a GTM marketing consultant for a NY-based SFR company, and held a full-time position running Paid Acquisition at Handy Technologies.