Partners

About

(314) 353-9757

(314) 353-9757

Real Estate•November 5, 2024

Who Pays Realtor Fees When Selling a Home?

Lucas Grohn headshot

Lucas Grohn

Senior Manager of Sales at Truehold - A Thought-Leader in Real Estate

Who Pays Realtor Fees When Selling a Home?

When it comes to a property sale, each party—the buyer and the seller—has their own real estate agent to represent their interests and help them navigate the process, from early planning to closing day. As such, the buyer’s agent and the seller’s listing agent both get paid when a sale closes. 

Although logic would dictate that the buyer and a seller each pay for their own real estate agent’s services, it has long been the seller who foots the whole bill. However, there is an opportunity to negotiate on real estate fees and commissions—plus new regulations that alter who’s responsible for what starting in 2024. 

A Major Change to Realtor Fees in 2024

If you’re considering a home sale, expect some changes since you last entered into a home purchase. On August 17, 2024, a settlement agreement involving the National Association of Realtors went into effect. 

More than 30 realtor associations and multiple listing services (MLS) had already put these mandates in place before the deadline1: 

  • Buyers are contractually responsible for commissions they negotiate with their agents
  • Home sellers will only pay for buyers’ agent commissions if agreed to during offer negotiation
  • MLS listings can no longer promise a commission percentage to the home buyers’ agents

These changes will provide more transparency and opportunity to negotiate when it comes to commission rates and who pays realtor fees. Experts anticipate a significant drop in buyers’ agent commissions. In fact, by the start of August, as many agencies were already enacting the new policies, the average U.S. buyer’s agent commission had dropped to 2.55%, down from 2.62% in January.2,3

How Realtor Fees Are Structured in a Typical Sale

As discussed above, fee structures now have a divide between the old process and the post-2024 settlement regulations. Since these changes are so new, it’s important to understand both when considering what realtors charge to sell a home. 

Buyer’s vs. Seller’s Responsibilities

Home buyers and sellers each have to find their own real estate agents to help them through the process. On closing day, they each have a different list of closing costs to cover. 

The seller has traditionally been the party who pays the real estate commission fee in full at closing to the listing agent, who then splits it with the buyer’s agent. 

Under new regulations, the buyer will be contractually responsible for covering their own individually negotiated agent commission. Experts anticipate that the seller will continue to cover the cost in most cases by rolling it into their purchase offer and negotiation process.2

Understanding Commission Splits

In the past, real estate commissions were typically split close to 50/50 between the listing agent and the buyer’s agent. The listing agent would often include the planned commission split in the listing agreement with the seller and advertise it on MLS listings to entice buyers’ agents. 

Because the split was in the listing agent’s control, buyers’ agents could be swayed toward encouraging their clients to view properties with higher or guaranteed commissions. This meant they were likely to avoid showing clients listings that could be better for the buyer but not guarantee an acceptable profit for the buyer’s agent. 

Under the new guidelines, commission splits will no longer be managed between agents. Instead, buyers and sellers will negotiate commission percentages with their own agents and be responsible for covering those costs (either directly or as an above-board part of offer negotiation).

Learn more about Truehold's flexible sale-leaseback

Click here

Understanding Fees When Selling to Truehold

Rather than a traditional sale that requires multiple agents and potential buyers, Truehold's sell and stay transaction provides another option. When you sell your home, you combine two deals into one convenient real estate transaction: a home sale and a rental lease. 

Instead of moving in order to cash out your home equity, you can continue living at home after the sale as a renter.*

A sell and stay transaction comes with several benefits: 

  • Escape the expense and hassle of upgrading and staging your home for viewings 
  • No need to find a new place to live, pack all your belongings, and pay moving expenses
  • Say good-bye to these costs: essential repairs, property tax, and property insurance

Plus, you’ll be able to use your home equity to fund whatever you like—such as a new business or retirement plans—while remaining in your familiar home and neighborhood.

We will always be transparent about our product’s fees and potential fees. Truehold charges a 5.5% transaction fee on the purchase price of your home.** When working with Truehold, realtors receive the agreed-upon real estate commission per their agreement with the seller. 

If you’re considering a sale, shop around and choose the best solution for your family and goals. To learn more about how a sell and stay transaction could work for you, call us today and one of our representatives will reach out to review our process and answer your questions.

‍

Disclaimer*: After the home sale, you must comply with the terms of your lease to continue living in the home. This includes making timely payments on your rent for your minimum lease term (which ranges from 6 – 24 months). 

**This fee is paid to our broker at closing out of the sale proceeds, a portion of which is shared with a brokerage entity owned by Truehold. Customary closing fees apply to the sale. Depending on the jurisdiction, closing taxes may apply as well. These fees and taxes will be outlined in the settlement statement, which is prepared by an independent settlement company. Following the sale, the lease agreement will be effective, and there are potential fees payable thereunder. Please carefully read the fee provisions in the lease agreement. 

‍

Sources: 

  1. Houzeo. NAR Settlement 2024: End of Buyer Agent Commission. https://www.houzeo.com/blog/nar-settlement/‍
  2. Urban Institute. Changing Real Estate Agent Fees Will Help All Buyers and Sellers but Will Help Some More Than Others. https://www.urban.org/urban-wire/changing-real-estate-agent-fees-will-help-all-buyers-and-sellers-will-help-some-more‍
  3. Redfin. The Typical Buyer’s Agent Earns 2.55% in Commission, a Rate That Has Declined Since the NAR Settlement Was Announced in March. https://www.redfin.com/news/buyers-agent-commission-july-2024/
Lucas Grohn headshot

Lucas Grohn

Senior Manager of Sales at Truehold - A Thought-Leader in Real Estate

Lucas Grohn is a Senior Manager of Sales at Truehold, leading a team of local market experts and overseeing the brand’s sales outreach strategy. Lucas has been a thought-leader in the real estate industry for more than a decade. He got his start working alongside institutional investors and has since found himself in a myriad of different roles.From being a Managing Broker, to training new agents at some of the country's most well known real estate brands (Redfin, Zillow, RE/MAX). He spends his free time hanging with his family on the beach in Georgia and taking pictures of two daughters (1&4).

Further Reading

Why Loan-Free Home Equity Solutions Are Gaining Popularity
Lucas Grohn headshotLucas Grohn

Real Estate

Why Loan-Free Home Equity Solutions Are Gaining Popularity

January 29, 2025

Mistakes to Avoid When Selling Your Home
Lucas Grohn headshotLucas Grohn

Real Estate

Common Mistakes to Avoid When Selling Your Home

January 29, 2025

Selling Your House Off Marke
Lucas Grohn headshotLucas Grohn

Real Estate

Selling Your House Off Market: What to Know

November 20, 2024

Editorial Policy

Truehold’s blog is committed to delivering timely and pertinent insights in real estate and finance, purely for educational and informational purposes. Crafted by experts, our content is thoroughly reviewed to guarantee its accuracy and dependability. Although designed to enlighten and engage, our articles are not intended as financial advice and should not be the sole basis for financial decisions. Our stringent editorial practices ensure the integrity of our content, empowering our readers with valuable knowledge.

Ready to get started?

Chat with a real person & get an offer for your home within 48 hours.

Call (314) 353-9757

Products

  • Sell Your Home
  • Sell and Rent
  • Multifamily Sales
  • SFR Portfolio Sales
  • Investor Lending

Company

  • About Us
  • Customer Reviews
  • Careers

Resources

  • Blog
  • FAQs
  • Renting

Contact Us

  • Call Us
  • Email Us
  • Media Inquiries

Sell and Rent Locations

Ohio
  • Cleveland
  • Cincinnati
  • Columbus
  • Akron
  • Dayton
Florida
  • Tampa
  • Jacksonville
  • Lakeland
  • Orlando
Missouri
  • St. Louis
  • Kansas City
Kentucky
  • Louisville
  • Lexington
Oklahoma
  • Oklahoma City
  • Tulsa
Indiana
  • Indianapolis
Pennsylvania
  • Pittsburgh
New Mexico
  • Albuquerque
North Carolina
  • Charlotte
Georgia
  • Atlanta
Tennessee
  • Nashville
  • Memphis
Texas
  • Dallas
Arizona
  • Phoenix
Truehold BBB Business ReviewFair Housing And Equal Opportunity

General Disclosure

This website is promotional in nature and is not offered or intended as advice and should not be relied on as such. American Secure Living Inc. d/b/a Truehold ("Truehold") and SFR FinCo LLC d/b/a Truehold Financial ("Truehold Financial") are affiliated companies engaged in different businesses.

American Secure Living Inc. d/b/a Truehold

Truehold transactions are real estate sales transactions, including sell-and-stay opportunities that involve the sale of property and the subsequent leasing of that property by the seller pursuant to a lease agreement. Truehold does not typically allow sellers to re-purchase the property after the sale. Product offerings vary by state and locality. Terms and conditions apply.

Truehold's initial purchase offer is non-binding and is subject to the execution of a mutually satisfactory sale contract, contingent on a no-cost home inspection, and standard lease signing (if applicable). Offer may change based on inspection results. For sell-and-stay opportunities, post-sale, you must adhere to lease terms for the minimum term (which ranges from 6 - 24 months) to continue living in the home. This includes making timely rent payments, which may increase after the initial term. Customer testimonials are based on individual customer experience.

SFR FinCo LLC d/b/a Truehold Financial, NMLS #2740541

Lending office: 1200 Riverplace Blvd, Suite 900 Jacksonville, FL 32207

Truehold Financial offers mortgage lending and mortgage brokering services in select states. Loans are not available in all states. Loans are subject to qualification and approval requirements. Terms and conditions apply.

Visit the Truehold Financial Licensing page or NMLS Consumer Access for more information about Truehold Financial's (NMLS #2740541) licenses.

© 2026 American Secure Living, Inc. and/or its affiliates.

Privacy PolicyTerms & Conditions