Our Customer Promises

This website is promotional in nature and is not offered or intended as advice and should not be relied on as such. American Secure Living Inc. d/b/a Truehold (“Truehold”) and SFR FinCo LLC d/b/a Truehold Financial (“Truehold Financial”) are affiliated companies engaged in different businesses. 

American Secure Living Inc. d/b/a Truehold
Truehold transactions are real estate sales transactions, including sell-and-stay opportunities that involve the sale of property and the subsequent leasing of that property by the seller pursuant to a lease agreement. Truehold does not typically allow sellers to re-purchase the property after the sale. Product offerings vary by state and locality. Terms and conditions apply.

Truehold’s initial purchase offer is non-binding and is subject to the execution of a mutually satisfactory sale contract, contingent on a no-cost home inspection, and standard lease signing (if applicable). Offer may change based on inspection results. For sell-and-stay opportunities, post-sale, you must adhere to lease terms for the minimum term (which ranges from 6 - 24 months) to continue living in the home. This includes making timely rent payments, which may increase after the initial term. Customer testimonials are based on individual customer experience. 

SFR FinCo LLC d/b/a Truehold Financial, NMLS #2740541
Truehold Financial offers mortgage lending and mortgage brokering services in select states. Loans are not available in all states. Loans are subject to qualification and approval requirements. Terms and conditions apply. 

Visit the Truehold Financial Licensing page or NMLS Consumer Access for more information about Truehold Financial’s (NMLS #2740541) licenses.