For people who wish to age in their homes and maintain their independence but may have encountered health or financial challenges, an innovative new program offered by Truehold aims to let them enjoy their home and their wealth, rather than having to choose between the two.
Truehold, a trusted real estate and home services company, launched in St. Louis in July 2021. Through its innovative sale-leaseback program, the company helps residents unlock their equity while staying in the home they love.
Truehold's mission is to help older adults live easier lives in their own homes. By selling your home and then leasing it back, you unlock your home equity, can stay in your own home, and never have to worry about home maintenance, property tax, or home insurance again. No moving, no debt, and no upkeep.
Chelsia joins Truehold with a clinical background in translational research and a special interest in environmental modifications to support aging-in-place. As the St. Louis market manager, she is on a mission to connect with healthcare service providers who are also interested in helping keep people happy at home for life.
Truehold’s mission is to help older adults live easier lives in their own homes. By selling your home and then leasing it back, you unlock all of your home equity, stay in your home as a renter, and never have to worry about major home repairs, property tax, or home insurance again. No moving, no debt, and no upkeep.
Truehold, a company new to Cincinnati, helps ease financial burdens and unlock financial resources. They’ll purchase the home while leasing the property to the seller and take care of major maintenance and repairs, opening up the equity you’ve built in your home to make it more useful for you—whether you plan to spend it on daily expenses, healthcare, other investments, or even travel.
Continuing to live in their home and community is the goal of just about all older Americans, but things can become difficult when health and financial challenges arise and most of seniors’ wealth remains locked in home equity. Truehold is a new option for Senior Living that enables people to unlock all their equity and live easier in their own homes—so they can enjoy financial and lifestyle freedom in their retirement years.
Truehold’s mission is to help older adults live easier lives in their own homes. By selling your home and then leasing it back, you unlock 100% of your home equity, can stay in your home for as long as you’d like, and never have to worry about home maintenance, property tax, or home insurance again. No moving, no debt, and no upkeep.
Truehold, a company new to the Cleveland area, allows homeowners to enjoy their home and their wealth, rather than having to choose between the two. With their innovative Sale-Leaseback service, clients stay in their homes and retain their independence while unlocking their home equity debt-free.
Your aging parent is determined to keep living at home, but you’re concerned about their physical and financial safety. What do you do? Imagine if they could stay in their home, stop worrying about home maintenance, and access funds to cover home services and other expenses. That’s what Truehold, a new company, is offering Cleveland-area residents.
“We started Truehold after watching loved ones face difficult decisions about where to live and how to afford care. Some moved to assisted living, only to suffer health declines due to the jarring change,” said Brian Hardecker, founder and CEO of Truehold. “Others stayed in their homes, but encountered surprise hardships that made it challenging for them to truly enjoy their retirement. There needed to be a better option for those who want to stay in their home—so we created one.”
Truehold, a residential real estate and services business, welcomes Lisa Carson, OTD, OTR/L, CMC as Care Director. Carson has a background in clinical services, research, education, and program development. She brings expertise in healthy aging-in-place and will work to build products and services related to Truehold’s Senior Living in the Home. She joins a team well-versed in senior life, real estate, and customer experience. Carson is excited to bring her passion and knowledge to Truehold.
A new survey shows that 92 percent of older adults want to remain in their homes for the long term — 50 percent said the pandemic made these sentiments stronger. Yet many people have difficulty managing home upkeep as they age. Many struggle to cover their rising medical expenses, especially on a fixed income. Truehold was created to address these problems by unlocking the financial resources that empower seniors to age in place.
A St. Louis-based real estate and home services startup focused on keeping seniors living in their homes longer is expanding to its first market beyond the region. The startup, Truehold, says it is establishing operations in Kansas City. Truehold’s expanded footprint comes after it launched its business model in July 2021 in St. Louis. “For many older adults, home is where their heart is, filled with happy memories. We’re committed to responsibly serving them,” founder and CEO Brian Hardecker said. “We’re excited to offer a long-term, trusted service that gives peace of mind for older Kansas Citians and their families.”
Truehold, a residential real estate and services business, is expanding to the Kansas City area after its successful launch in St. Louis in 2021. A St. Louis-based private company, Truehold has developed an innovative housing option called a sale-leaseback that gives older adults the ability to stay in their homes and retain their independence while gaining full access to their home equity. Truehold’s model is simple: They buy the home at 100% of its value, and the homeowners stay as renters for as long as they’d like. In contrast to a complicated reverse mortgage, Truehold’s sale-leaseback unlocks twice as much cash, is debt-free and covers hassles of homeownership like property maintenance, taxes and insurance.
Attorney-CPA Joe Cordell and co-host Jill Enders are joined by Gretchen Kingma, general manager for Truehold, a real estate and home services company that caters to seniors with its sale-leaseback program, to discuss how to use your home’s equity to benefit retirement. Ms. Kingma discusses the background and growth of Truehold and how the program works, how it differs from a reverse mortgage, the main concerns her clients have when considering this option, whether she advises her clients to get renter’s insurance, future plans for the company, and more.
Veterans made sacrifices during their time in service that can make aging at home particularly difficult. To further their mission of helping older adults live easier lives at home, Truehold partnered with the Joshua Chamberlain Society (JCS) as one of the sponsors for their 13th Annual Trivia Night. JCS provides wrap-around services to wounded veterans and the families of deceased veterans so that they feel the support and appreciation of their community for life.
Truehold was the featured sponsor at The Real Estate Collaborative’s quarterly breakfast seminar. The Real Estate Collaborative facilitates a St. Louis-area community of exceptional, ethical, real estate industry professionals and service providers who desire to share and help each other to prosper, grow professionally, and meet like minded people. Truehold General Manager Gretchen Kingma encouraged the audience to partner with Truehold to help clients who want to unlock their equity but would prefer to stay in their home.
Truehold sponsored the Big 550 KTRS Radiothon for BackStoppers on Thursday, January 27th. Gretchen Kingma, Truehold General Manager, was interviewed by radio hosts Jennifer Blome and Wendy Wiese about the residential real estate and services company’s origin, sale-leasebacks versus reverse mortgages, and more! BackStoppers provides ongoing needed financial assistance and support to the spouses and dependent children of St. Louis first responders who have lost their lives in the line of duty. Truehold is grateful for the opportunity to support the families of our local community heroes, and encourages you to join them in donating to this important cause.
Truehold was founded in honor of Brian Hardecker’s grandfather, a bombardier in World War II who was held as a POW in Germany. At the age of 90, he was forced to move from his family home to access his equity to cover medical costs. Truehold is forever grateful for the sacrifices veterans made during their time in service. To show their gratitude for these heroes and to pay tribute to Hardecker’s grandfather, Truehold sponsored the Friends in Service of Heroes (FISH) January Speaker Series in Overland Park, KS. FISH serves both prior and current military members and their families.
A company called Truehold launched a sale-leaseback pilot program in St. Louis in July targeted at older homeowners. Truehold buys the home and the resident rents it back from the company. Like any landlord, Truehold takes care of maintenance and upkeep. The fee for the transaction: 5% of the home's sales price. The main attractions are that the owner gets equity out, stays in the home and no longer worries about maintenance.
For many older Americans, it’s important to continue to live in their home and community, but things can become difficult when health and financial challenges arise and most of seniors’ wealth is locked in home equity. Real estate company Truehold recently launched in St. Louis. It offers an innovative, debt-free solution for seniors faced with this problem and helps them live at home for longer.
Staying in your own home for as long as possible is the goal for many senior citizens. A new St. Louis startup wants to make that goal a reality. Brian Hardecker is the founder of Truehold Real Estate and Home Services. His company buys homes and then leases them back to the former owners. They get the equity from the house sale and continue to live in their home.
“We saw this opportunity to take sale leasebacks that have been used in the commercial real estate space and use it in the residential space to benefit seniors,” Nick Machesney, TrueHold’s vice president of product and experience.
Continuing to live at home as one gets older can become challenging, as the costs associated with longer life expectancy become a burden and seniors’ wealth often remains locked in their home equity. Truehold is launching a new offering in St. Louis that provides seniors faced with this dilemma the ability to access their home equity without moving out or taking on debt like a reverse mortgage.
There’s no place like home. It may be a cliche, but the simple statement holds a lot of truth; however, for many older adults, homeownership can become more of a burden than a comfort. Truehold is dedicated to offering an innovative solution to allow seniors to age in place as long as possible. Its sale-leaseback model provides an option to access home equity without moving or taking on debt, all while removing the weight of property maintenance.