How to Sell Your Home in Cleveland: A Guide

Looking to sell your home in Cleveland? Discover expert tips and resources to streamline your selling process.

Real Estate
June 11, 2024
How to Sell Your Home in Cleveland: A Guide

Looking to sell a home in Cleveland, Ohio? You’re in an excellent position to find home buyers—while the rise in interest rates has affected market rates and priced first-time potential buyers out of many other markets, Cleveland’s low housing cost is attracting attention. 

To land the right buyer and the offer you want as a homeowner, you’ll need to stay in the loop on the Cleveland house market, get your property ready to sell, plan out marketing, and partner with the right agent or home seller. 

Understanding the Cleveland Real Estate Market

In the week of May 6, 2024, the highest-priced home sale in Cleveland, Ohio closed at $3.2 million—but that’s an extremely rare outlier.1 During that same week, 80 other homes sold with an average price of $166,117. 

Compared to the current nationwide median sale price of $420,800, that makes Cleveland quite affordable.2 In fact, a recent study of the 50 largest U.S. metro areas put Cleveland in first place for the lowest increase in median home price from 2000 to 2023, at 78%.3

At a county level, 2024 home prices are reacting to the typical seasonal shifts for Cleveland: peaking in June, July, and August, and bottoming out in January and February.4 Median sale prices thus far this year have come in at: 

  • January: $145,000 
  • February: $160,000 
  • March: $163,900

Median sale prices should reach close to $200,000 in June 2024. 

Talk to your real estate agent about micro-trends in your neighborhood. They should provide you with a comparative market analysis (CMA) to help with pricing for potential buyers, plus a neighborhood-level analysis of the average number of days on the market, the number of homes selling at, over, or under listing price, and sale prices. 

Preparing Your Home for Sale

There are a few options when it comes to sale prep. You can: 

  • Sell as-is to a cash buyer
  • Spend an average of six months and $5,400 on minor repairs and upgrades5,6
  • Invest in major projects designed to increase your home’s value

The most common minor upgrades are repainting, carpet cleaning or replacement, and landscaping. Talk to a real estate agent before considering major changes—few allow you to recoup the time and cost involved. 

Learn more about Truehold's flexible sale-leaseback

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Marketing Strategies to Sell Your Home

Marketing should be a key part of vetting potential real estate agents before you sign with one. What can they do for you to attract the largest buying pool and reach the right home buyers to sell your home quickly

Make a Plan

Your real estate agent—or the homeowner, if you opt to go the for sale by owner (FSBO) route—needs to create a written plan of marketing efforts. These days, that includes a mix of old-school and digital methods. 

The basics include: 

  • MLS (multiple listing service) placement for Ohio state and regional MLS databases
  • A web page on the agency’s site and any reciprocal brokerages 
  • Social media posting on the agency’s sites
  • For Sale yard sign and flyers for neighbors
  • An open house and sell sheets for visitors

Ask whether they can also provide: 

  • Professional photography and videography services
  • Digital and social media paid advertising
  • A virtual or 3D tour 

Know Your Value

Make sure you navigate how to determine your home’s value. Focus on your property’s features and advantages at the marketing stage. This could be high-efficiency windows and appliances, convenient public transportation, a nearby park—whatever makes it a delight to live in your house and neighborhood to entice a potential buyer. 

For instance, Niche’s 2024 grades and ratings for Cleveland include7:

  • “A” for outdoor activities, commute, nightlife, and diversity
  • #11 out of 229 for cities with the lowest cost of living
  • “A” for Menlo Park Academy and Shaker Heights High School, and “A-” for the Cleveland School of Science and Medicine

On Cleveland’s Best Neighborhoods to Live In, their top five are8:

  1. Tremont: Affordable, diverse, and close to downtown
  2. Downtown: Versatile, with a variety of cultures, and full of attractions
  3. Ohio City: Safe and peaceful with a great vibe
  4. Kamm's Corners: Community feel with diverse neighbors and beautiful homes
  5. Detroit Shoreway: Accessible, safe, with great parks and restaurants

Navigating the Selling Process in Cleveland

Ohio doesn’t require you to engage either a real estate lawyer or agent to sell your home, though an agent is the most common choice to walk you through the process. 

The Ohio Department of Commerce requires all sellers to complete a Residential Property Disclosure form to detail all "material matters relating to the physical condition of the property" that you’re aware of.9

With a cash buyer, you’ll usually start with an in-home or virtual visit, receive a preliminary offer, permit a home inspection, sign a final contract, set a closing date, and complete the sale with a title insurance or legal company. 

A traditional sale adds several steps including: 

  • Home cleaning, organizing, updates, and staging
  • Agent interviews leading to signing a listing agreement 
  • Setting a sale price and start date for listing and marketing
  • Days to months of property showings
  • Reviewing and negotiating an offer before signing a sale agreement
  • Negotiating post-inspection concessions 
  • Reducing the listing price if you don’t get an acceptable offer
  • Reviewing and signing paperwork through closing day

Utilizing Truehold's Sale-Leaseback Offering

Rather than prepping your home for sale and waiting for a buyer’s financing to come through, you can sell your home as is to Truehold through a Cleveland sale-leaseback, with a closing day scheduled at your convenience. 

A sale-leaseback with Truehold offers complete flexibility on a move-out date. Instead of handing over the keys with the deed, you can unlock your equity, debt-free, and opt to stay on seamlessly as a renter. Some of our clients use this time to focus on organizing, home shopping, and moving at their pace, and some stay indefinitely as renters without the cost and headache of property tax, major repairs, and homeowners insurance. 

Learn more before you commit to a traditional sale by calling (314) 353-9757. A Truehold Advisor will reach out to break down the details, answer any questions, and see if Truehold's sale-leaseback is right for you.


  1. 10 most expensive homes sold in Cleveland, May 6-12.
  2. FRED. Median Sales Price of Houses Sold for the United States (MSPUS).
  3. Cleveland cited as major metro with lowest home price increase over 20 years.
  4. What months have and lowest home sales prices?
  5. Zillow. What Is the Average Time to Sell a House?
  6. CBS News. Here's how much home sellers spend to spruce up their property before listing them.
  7. Niche. Cleveland.
  8. Niche. 2024 Best Neighborhoods to Live in Cleveland.
  9. Ohio Laws & Administrative Rules. Section 5302.30 | Property disclosure form required for all residential real property transfers.
Lucas Grohn headshot
Written by
Lucas Grohn
Senior Manager of Sales at Truehold - A Thought-Leader in Real Estate
Lucas Grohn brings over a decade of real estate expertise to his role, where he guides a team dedicated to innovative sales strategies. Known for his thought leadership and diverse experience, from managing brokerage operations to training agents at top firms, Lucas covers a broad span of real estate content for Truehold.
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Truehold's blog is committed to delivering timely and pertinent insights in real estate and finance, purely for educational and informational purposes. Crafted by experts, our content is thoroughly reviewed to guarantee its accuracy and dependability. Although designed to enlighten and engage, our articles are not intended as financial advice and should not be the sole basis for financial decisions. Our stringent editorial practices ensure the integrity of our content, empowering our readers with valuable knowledge.

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