What's the Best Way to Sell a Multifamily Property?

If you own a small to mid-size multifamily property and you're looking for a straightforward sale process with serious buyers who understand the asset class, Truehold's multifamily acquisition program offers the expertise and speed you need.

The Essentials

• Truehold purchases multifamily properties (typically 5–50 units) across select markets, focusing on properties with strong fundamentals and occupancy
• We provide competitive offers and can close deals in 45–90 days, eliminating the uncertainty of traditional sales
• Our team specializes in multifamily acquisitions, meaning we understand cap rates, NOI, and the factors that drive value in this asset class
• You avoid months of showings to unqualified buyers, and you don't pay realtor commissions that can reach 4–6% of the sale price
• This solution is ideal for multifamily owners looking to exit an investment, reposition capital, or simplify their holdings

Owning multifamily property can be incredibly rewarding. Multiple rental units mean diversified income streams, economies of scale in management, and the potential for strong cash flow. But when it's time to sell, the process can feel anything but rewarding.

Finding qualified buyers who understand multifamily fundamentals is challenging. Marketing the property, coordinating showings around tenant schedules, and negotiating with investors who may not be serious—it's a time-consuming process that can stretch on for months.

And unlike selling a single-family home, multifamily sales require buyers who think in terms of cap rates, net operating income, and unit economics. You're not just selling a building; you're selling a business.

That's where Truehold's multifamily acquisition program comes in. If you've been asking yourself, "How do I sell my multifamily property to a serious buyer without all the hassle?" this guide will walk you through your best options.

What is Truehold's Multifamily Acquisition Program?

Truehold's multifamily acquisition program is designed for owners of small to mid-size apartment buildings who want to sell to a knowledgeable buyer with the resources to close quickly and the expertise to evaluate properties properly.

We focus on properties ranging from 5 to 500 units in growing markets across the United States. Whether you own a converted house with multiple units, a small apartment complex, or a mid-size multifamily building, we bring the experience and capital to make your sale straightforward.

This isn't about tire-kickers looking for their first rental property. We're experienced multifamily investors who understand the asset class and can make decisions quickly.

How does the process work?

Selling a multifamily property to Truehold follows a professional, streamlined process that respects the complexity of income-producing real estate:

1. Initial consultation

You share basic information about your property with us:

• Number of units and property type (walk-up, garden-style, etc.)
• Location and neighborhood characteristics
• Current occupancy and rental income
• Property condition and any deferred maintenance
• Your timeline and goals for the sale

2. Property evaluation

Our team conducts a thorough analysis:

• Financial review: We analyze your rent roll, operating expenses, and net operating income (NOI)
• Market analysis: We evaluate comparable sales, market rent trends, and cap rates in your submarket
• Physical inspection: We tour the property to assess condition, unit mix, and any capital needs
• Due diligence: We review leases, operating history, and any property issues that could affect value

3. Straightforward offer

Based on our analysis, we present a comprehensive offer. Our pricing reflects current market conditions, your property's financial performance, and the value we place on being able to close quickly with certainty.

4. Closing coordination

Once you accept our offer:

• We handle all due diligence, including title work and any necessary inspections
• We coordinate with your tenants professionally to minimize disruption
• We work with your legal and financial advisors as needed
• We keep the process moving toward closing on your timeline

5. Close and receive payment

We typically close within 45–90 days, though we can adjust based on your needs. At closing, you receive full proceeds in a single transaction.

Who is this right for?

Truehold's multifamily acquisition program is designed for specific types of sellers and situations. This might be the right solution if:

• You own a small or large multifamily property (5–500 units) that you're ready to sell
• You want to work with a qualified buyer who understands multifamily fundamentals
• You're tired of the traditional sales process—the endless showings, unqualified buyers, and uncertain closings
• You need to sell relatively quickly and don't want to wait 6–12 months for the right buyer
• You're relocating or rebalancing your portfolio and need liquidity
• You've inherited a property and don't want to manage tenants and maintenance
• You're ready to exit this investment to pursue other opportunities

This program isn't the right fit for every situation. If you own a property with fewer than 5 units or more than 500 units, or if your property is in a market where we're not currently active, we may not be able to help—but we'll be upfront about that from the start.

Why sell to Truehold instead of listing with a commercial broker?

Selling multifamily property through traditional channels has its place, but it comes with significant drawbacks that many owners find frustrating.

Traditional multifamily sale: What to expect

When you list your property with a commercial real estate broker, here's the typical experience:

• Long marketing periods: Multifamily properties can sit on the market for 6–12 months or longer, especially if pricing or property condition are issues.
• Unqualified buyers: You'll spend time meeting with buyers who may not have financing lined up or who lack experience evaluating multifamily assets.
• Commission costs: Commercial real estate commissions typically range from 4–6% of the sale price. On a $2 million property, that's $80,000–$120,000.
• Tenant disruptions: Showings require coordinating with tenants, which can be challenging and may create tension if they're concerned about ownership changes.
• Financing contingencies: Even after accepting an offer, deals can fall apart if buyers can't secure financing—a common issue in today's lending environment.
• Renegotiations: After inspections, buyers often come back asking for price reductions or repairs, creating uncertainty right up until closing.

Truehold multifamily acquisition: A streamlined alternative

Selling your property to Truehold creates a fundamentally different experience:

• One transaction, one closing: Instead of months of showings and negotiations, you coordinate a single comprehensive sale.
• Faster liquidity: Close in approximately 45–90 days instead of 6–12 months of individual sales.
• No commission fees: Keep more of your property's value without paying broker commissions.
• We handle tenant transitions: Our team coordinates with existing tenants, managing lease transfers professionally and respectfully.
• Certainty and simplicity: One offer, one closing. No wondering if the next buyer will flake or if financing will fall through.
• Transparent pricing: Our offer reflects current market conditions and your property's performance.

How does Truehold value multifamily properties?

Valuing multifamily property requires understanding both the physical asset and the business it represents. Here's how we approach it:

Income and operational analysis

Since multifamily properties are income-producing assets, financial performance is central to our valuation:

• Net Operating Income (NOI): What's your property generating after operating expenses? We analyze your trailing 12-month financials to understand actual performance.
• Rent roll strength: Who are your tenants? What are they paying? How does that compare to market rates?
• Occupancy rates: Historical occupancy matters. A property that maintains 95% occupancy is worth more than one with 75% occupancy.
• Operating expenses: What does it cost to run this property? We review property taxes, insurance, utilities, maintenance, and management costs.
• Capital expenditure needs: Are there deferred maintenance items or upcoming capital needs (roof, HVAC, parking lot, etc.)?

Market and property factors

We also evaluate the physical asset and its position in the market:

• Location: Where is the property? Is it in a growing market with strong rental demand?
• Property condition: What's the physical state of the building and units? Are renovations needed?
• Unit mix: What types of units do you have? Studio, one-bedroom, two-bedroom? How does that align with market demand?
• Age and construction quality: Newer properties in good condition command premium pricing.
• Comparable sales: What are similar properties selling for in your market?

Cap rate and market positioning

Finally, we consider how your property fits into the broader market:

• Cap rates: What cap rates are buyers accepting for similar properties in your market?
• Investment criteria: Does your property align with what investors are looking for right now?
• Market trends: Is your submarket strengthening or facing headwinds?

The offer

Our offer reflects all of these factors, balanced with the benefits we provide: speed, certainty, and a professional process. While you might achieve a slightly higher price through a lengthy traditional sale, you'd also face commission costs, carrying costs, and months of uncertainty.

What types of multifamily properties does Truehold buy?

We focus on properties with these characteristics:

• Size: Typically 25–500 units
• Property types: Garden-style apartments, low-rise buildings, mid-rise apartment complexes
• Geography: We operate in growing metropolitan markets across the United States, focusing on areas with strong rental fundamentals
• Condition: Properties should have established rental history, though we'll consider buildings with reasonable vacancy rates
• Performance: We evaluate each property individually based on its rental potential and market conditions

Not sure if your property qualifies? Reach out. We'll give you an honest assessment quickly.

Common questions about selling multifamily property

"How long does the process actually take?"

From initial contact to closing, most multifamily sales take 45–90 days. The timeline depends on:

• Property size and complexity
• How quickly we can complete financial and physical due diligence (typically 2-3 weeks for the due diligence phase)
• Any title or lease issues that need resolution
• Your preferred closing timeline
• Coordination with existing management contracts if applicable

We can sometimes move faster if needed, or extend the timeline if that works better for your situation.

"What if my occupancy is below 100%?"

That's fine. While higher occupancy is obviously better, we understand that vacancies happen. We'll account for current occupancy in our valuation and offer.

What matters most is the overall trend: Is your property generally well-occupied? Are vacancies due to normal turnover or deeper issues?

"What happens to my tenants?"

Existing leases transfer to us at closing. Here's how we handle tenant transitions:

• Leases remain in place: All lease terms are honored
• Professional communication: We introduce ourselves to tenants and answer their questions
• Continuity of service: We maintain property management to minimize disruption
• Respectful approach: We treat tenants with transparency and respect

"Can you close on properties with existing management contracts?"

Yes. We can work with existing property management arrangements or handle the transition to our preferred management partners as needed. This flexibility allows us to structure the transaction in a way that makes sense for your situation.

"Do I need to provide financial records?"

Yes. To evaluate your property accurately, we'll need:

• Rent rolls showing current occupancy and rental income
• Operating statements
• Property tax returns
• Documentation of any capital improvements

This documentation helps us understand your property's performance and provide a competitive offer. Our team will guide you through exactly what's needed during the initial conversation.

"Can you purchase properties with deferred maintenance?"

We buy properties in their current condition. However, we'll account for any deferred maintenance or needed capital improvements in our pricing.

During our due diligence, we'll identify any major issues. If we discover problems that weren't disclosed upfront, we'll discuss how to address them—whether through pricing adjustments or agreed-upon repairs.

The key is honesty: the more transparent you are about property condition, the smoother the process.

"Can you close faster if I need to?"

Possibly. While 45–90 days is typical, we can sometimes accelerate the process if your situation demands it. The main factors affecting timeline are:

• How quickly we can complete financial due diligence
• Title work and any title issues
• Coordination with your existing financing (if applicable)

Let us know what you need, and we'll work with you to make it happen if we can.

"How do you determine if my property qualifies?"

The best way to know is to reach out. We'll ask about:

• Property location, size, and type
• Current occupancy and financial performance
• Property condition
• Your timeline and goals

From there, we can quickly tell you if we're a good fit—and if we're not, we'll be honest about that upfront.

Making the decision: Should you sell your multifamily property to Truehold?

Selling multifamily property is a significant decision. Here are some questions to help you think through whether our program makes sense:

• How important is speed and certainty? If closing quickly without financing contingencies matters, we deliver that.
• Are you comfortable with the trade-offs? You may achieve a slightly higher price through a traditional sale, but you'll face commission costs, carrying costs, and months of uncertainty.
• Do you value working with experienced buyers? We understand multifamily real estate and can evaluate your property professionally.
• What's your opportunity cost? If your time and capital could be better deployed elsewhere, selling to Truehold makes that possible sooner.
• Are you ready to exit this investment? If the answer is yes, we can provide a clean, professional transaction.

Next steps: Getting your property evaluated

Ready to explore selling your multifamily property? Here's how to get started:

1. Reach out: Contact us through our website or give us a call. No obligation to move forward.
2. Share property details: We'll ask for basic information—location, unit count, occupancy, financials, and condition.
3. Receive your offer: After our evaluation, you'll get a comprehensive  offer.
4. Take your time: Review the offer, consult with your advisors, and decide if it's right for you.

Owning multifamily property takes work—managing tenants, handling maintenance, navigating market cycles. When it's time to sell, you deserve a process that's as professional as the work you put into your property.

Truehold's multifamily acquisition program is designed for owners who want to work with experienced buyers, close efficiently, and move confidently into their next investment or life chapter.

Connect with a Truehold representative today to discuss your multifamily property.

Sources:

1. Commercial Real Estate Direct, "Multifamily Market Trends Report" (2024)
2. CBRE, "U.S. Multifamily Investment Market Report" (2024)
3. National Multifamily Housing Council, "Research & Statistics" (2024)

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