Top Realtor FAQs About Sale-Leasebacks
Lucas Grohn
Senior Manager of Sales at Truehold - A Thought-Leader in Real Estate

What is a sale-leaseback?
A sale-leaseback combines two common transactions into one: a home sale and a lease. We buy your client’s house and lease it right back to them. It's as simple as that.
What type of clients are the best candidates for a sale-leaseback?
Our sale-leaseback is a perfect solution for homeowners with a wide range of goals.
- Homeowners who need cash for big purchases or to pay off debts
- Seniors wanting to age in place (i.e.stay at home for as long as possible)
- Buyers looking to fund new construction
- Divorced couples dividing assets
- Homeowners actively looking for their new home
- Anyone considering refinancing or a reverse mortgage
- Parents navigating college financial planning who need to fund their children’s education
- Movers in the process of upsizing or downsizing
- Market timers looking to capitalize on their home appreciation
- Homeowners financially planning for retirement
What cities does Truehold buy in?
Our team is constantly growing and expanding our national presence. To view our full list of locations, visit our website.
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Click hereWhy should I work with Truehold?
Working with Truehold has many benefits. On the financial front, Truehold provides you with an additional revenue stream and an opportunity to make more money than would be the case if you didn’t partner with Truehold. On the broader business front, working with Truehold allows you to differentiate yourself from colleagues who have the same playbook and offerings, and helps you attract new clients who are interested in out-of-the-box options. Perhaps most importantly, partnering with Truehold offers you a tangible and meaningful way to help your clients access their home equity and gain financial security without leaving the homes that mean so much to them.
Is the sale-leaseback process complicated?
No! The sale-leaseback process is quick and simple. You identify someone who would be a good fit for Truehold and submit their home details to your local market manager for review. If the home fits our criteria, you will receive an offer within 48 hours. You’ll work with your client to submit a verbal offer to Truehold, and then your client will receive a formal offer from our team. While we schedule and conduct an official home inspection, you'll assist your client in completing a tenant qualification application. Once all is complete and approved, we’ll schedule a closing date.
How does Truehold calculate monthly rent for my clients?
Just like our home valuation process, we use local comparable rentals to set a market rent for your client’s house.
How quickly can I expect an offer for a client’s home from Truehold?
If the submitted home information meets our criteria, we can turn the offer around within 48 hours for realtors.
How involved will I be after I refer my client to Truehold?
Once you refer your client to Truehold, you can have as much, or as little, involvement in the sales process as you would like. The choice is entirely up to you, and we will cater to whatever arrangement you and your client desire.
Do other realtors like working with Truehold?
Yes! Our realtor partners have had great experiences working with us. Doing so has allowed them to more meaningfully help clients in a wide variety of situations, differentiate themselves from other realtors, and solidify an additional, and stable, revenue stream for their business. Importantly, they’ve also very much enjoyed working alongside our sales and real estate teams, which they consider to be flexible, easy to work with, and human-centered.
How can I get started?
To get started, fill out this form or email us at partners@truehold.com

Lucas Grohn
Senior Manager of Sales at Truehold - A Thought-Leader in Real Estate
Lucas Grohn is a Senior Manager of Sales at Truehold, leading a team of local market experts and overseeing the brand’s sales outreach strategy. Lucas has been a thought-leader in the real estate industry for more than a decade. He got his start working alongside institutional investors and has since found himself in a myriad of different roles.From being a Managing Broker, to training new agents at some of the country's most well known real estate brands (Redfin, Zillow, RE/MAX). He spends his free time hanging with his family on the beach in Georgia and taking pictures of two daughters (1&4).



