Founder and CEO Brian Hardecker was inspired to start Truehold after witnessing his grandfather, Poppy, struggle to live at home and afford the care he needed as he got older.
Brian noticed that for many seniors like Poppy, homeownership, once a source of joy, often becomes a barrier to a better life as financial, physical, and lifestyle changes emerge.
This leaves them with a difficult choice: move to improve their financial or physical situation, or continue to struggle in the place they love?
Brian strongly believed that there had to be a better option, one that doesn’t require older homeowners to choose between their health and their home. So he set out to create one.
As time has unfolded, so has our vision. While older Americans who need to sell their homes in order to afford care or offload the burden of homeownership continue to be one of the most important use-cases of a sale-leaseback, we now cater to a broad spectrum of homeowners, recognizing that life's transitions aren't limited by age.
Whether it’s moving to a new place, building a dream home, consolidating debt, launching a new business, navigating personal changes like divorce, or simply seeking freedom from the responsibilities of homeownership, we've evolved to meet the diverse and wide-ranging needs of our current and prospective residents.
Through it all, our goal remains unchanged: to provide flexibility, financial freedom, and peace of mind to ever more American homeowners.
Since launching in July 2021, we’ve helped more than 1,100 households access over $200 million in equity and keep living at home. Our rapid growth has confirmed the necessity of this new option in our communities.
Our services are currently available in St. Louis, Kansas City, Cleveland, Cincinnati, Columbus, Akron, Dayton, Pittsburgh, Indianapolis, Oklahoma City, Tulsa, Lexington, Louisville, Dallas and Albuquerque.
Inspired by our residents’ enthusiasm and belief in our mission, we’re committed to bringing our service to homeowners across the country.
Our team of over 100 real estate professionals, customer experience specialists, brand builders and product innovators are all united by our shared commitment to help people live int the places they love with more financial security and fewer hassles.
Charles helped build a Single Family Rental Platform to analyze, renovate, lease and manage roughly 2,500 homes.
View BioGreg has over 20 years of experience in building user-focused technology solutions and building high performance teams.
View BioConnie worked in the senior care industry for 17 years and helped build the largest referral agency in the US.
View BioNick has spent over ten years designing new products, experiences, and spaces for some of the world's top brands.
View BioGet in touch with a Truehold Advisor today!