How to Be a Successful Realtor in 2023

Grow your real estate business by leveraging a few simple strategies! Get more tips and advice to be a successful realtor.

April 10, 2023
How to Be a Successful Realtor in 2023

Are you looking to become a successful realtor? To become one, there are a few key tips can assist you in getting there. Becoming a successful realtor requires dedication, hard work, and the right set of skills. These include everything from excellent customer service to having extensive knowledge about the local real estate market in order for you to market yourself effectively. 

From relationship-building to utilizing marketing strategies, there are many tools you can use to achieve a successful real estate career. 

Characteristics of Successful Realtors

Whether you’re a new agent or a veteran in the business, there are specific qualities that all successful real estate agents must possess. These traits should include exceptional relationship-building, customer service, negotiation, and problem-solving skills.


Building and sustaining trusting relationships with customers and peers is essential for a good realtor. Real estate agents should be able to seamlessly build rapport with clients and win the respect and confidence of other professionals in the industry, such as mortgage officers, evaluators, and inspectors.

Establishing strong connections with your clients will help with your long-term success, as these people may provide repeat business or referrals. So, don't forget to keep in touch with your clients and advise them of any updates and developments regarding the deal. This will help instill a sense of trust in your clients and make them more likely to keep working with you or refer you to their network.

In turn, connecting with other experienced agents will allow you to stand out in your industry and foster more trust in your community. 

Customer Service Skills

Once you have nailed down your relationship-building skills, focus on improving your customer service. Customer service skills play a huge role in real estate, as agents need to be able to build meaningful relationships with clients and maintain a positive, helpful attitude in their conversations. 

Realtors should also have strong communication skills and be able to answer clients’ questions clearly, confidently, and quickly. This will help you build rapport with prospective clients and generate more leads for your real estate business. 

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Negotiation Skills

The ability to negotiate is crucial for becoming a successful agent. In fact, according to a recent survey by Zillow, 73% of prospective home buyers said it was important for realtors to have strong negotiation skills.1

To minimize the back-and-forth negotiations that often occur during a deal, it’s important to have established negotiation sills. By facilitating these negotiations, you can help both parties involved in the deal receive the best price. To successfully negotiate, try to: 

  • Be a good listener – A good agent should be able to pay attention to what the other side is saying, acknowledge their needs and desires, and be willing to find a happy medium when necessary. 
  • Stay up-to-date with the market – This should go without saying, but to ensure a fair negotiation, you should always be informed of the current market and local trends. 
  • Be confident – Realtors should feel comfortable facilitating a negotiation, should one be necessary. Standing your ground and remaining confident will set you up for success in closing deals more quickly. 

Overall, by honing your negotiating skills, you can better assist buyers and sellers in coming to an agreement both promptly and amicably. 

Problem-Solving Skills

To succeed, realtors must be able to handle complicated real estate transactions swiftly and effectively. For example, it’s possible that a buyer and seller will have disagreements regarding the terms of the deal or even the property itself. Good problem-solving skills can help you facilitate a quick and successful outcome, satisfying all parties in the end.

Real estate agents should also be able to recognize any risks associated with the sale and come up with quick solutions. This calls for rapid and clever problem solving, along with a background in both the financial and legal implications of common real estate transactions. 

Developing your problem-solving abilities is essential for real estate success. While addressing complex issues, having an analytical mentality and the capacity to examine scenarios can be beneficial. You should also be prepared to quickly adapt and foresee problems before they arise and handle any circumstance that comes your way.

Strategies for Building a Successful Real Estate Business

Understanding the housing industry is simply one piece of the puzzle as you navigate real estate. To ensure a successful career, there are strategies you’ll want to follow to help acquire and close more deals. 

Analyze the Real Estate Market & Set Realistic Goals

As a real estate agent, it's important to stay ahead of the market conditions in your area. This is important so that you can set realistic goals and create a successful business plan. To do this, you should regularly research the trends or changes in both the residential and commercial real estate industry. 

Trends in housing, populations, and technology are always evolving, so successful agents must stay informed on what's happening. Consumer preferences can change quickly in real estate, and professional realtors who stay up to date on these real estate marketing trends can market and sell their properties more effectively.

Examine and understand factors that could affect your potential clients, such as:

  • Average home prices
  • Vacancy rates
  • Rental prices 
  • Financing and loans

It would also be a good idea to review sales activity reports to get an idea of the current state of the real estate market. Staying on top of changing trends will help you stay competitive and stand out from the competition. 

Set Goals

Once you fully understand the current housing market conditions, you should use that knowledge to set realistic goals for your business. Setting goals that are too ambitious might lead to disappointment, so make sure you’re being realistic about your weekly or monthly targets. Examples of goals can include: 

  • Increasing the number of properties you buy or sell each week or month
  • Improving your marketing strategies to reach more prospective clients
  • Expanding your network of industry contacts.

Don’t forget to track your progress regularly so you can adjust your goals if needed.

Create Your Business Plan

When creating a real estate business plan, remember to identify your target market, marketing strategies, and budget. Staying up-to-date with current real estate market conditions will prepare you for any changes that may occur in the future. With a thorough analysis of the market and realistic goal setting, you will be able to build a successful real estate business.

Utilize Important Marketing Strategies

Real estate marketing is a critical component of being a successful realtor. There are several real estate marketing ideas you can use to market yourself to potential clients and gain more business. 

First, develop an online presence that reflects your brand and showcases your services. Make use of social media platforms such as Instagram, Facebook, YouTube, and TikTok to post content to will help you reach potential clients. Your content can include videos, tutorials, blog posts, and any news on topics related to your market. Don’t forget to join relevant industry groups and participate in conversations to demonstrate your knowledge and build a network.

Create compelling marketing materials to promote yourself as a better agent than your competitors. Make sure to also highlight your achievements and successes and consider creating a portfolio of your past clients’ testimonials or success stories. Having high-quality brochures, business cards, and other materials with your contact information will make it easy for people to remember you when they’re looking for realtor services in the future.

By implementing these successful realtor marketing strategies, you’ll be able to build a strong presence in your local real estate market and attract more leads and business.

The Importance of Networking in Real Estate

Networking is an invaluable tool for real estate professionals, as it helps to create relationships with other real estate partners and potential clients. The National Association of Realtors (NAR) conducted a survey, with 64% of real estate agents stating that networking is a key element in unlocking new business prospects in the real estate industry.2 Networking allows you to get to know the local real estate market and its nuances, share your success stories, and generate real estate referrals. Becoming part of a national association of realtors can help you connect with other professionals. Having a network of other realtors can help you access more resources, information, and contacts.

Succeeding in Your Real Estate Career

As a realtor, you’ll need to constantly look for new tools and strategies to continue growing in your career. To be successful, consider having multiple types of offerings and find ways to differentiate yourself from the competition. If you’re looking for fresh ideas, a sale-leaseback may be the perfect way to expand your client base.

If you’re new to sale-leasebacks, the team at Truehold is here to help. When you become a certified partner with us and adopt our sale-leaseback approach, we will equip you with the resources you need to expand your clientele and grow your revenue. Get started today.


  1. Zillow. Prospective Buyers: Results from the Zillow Consumer Housing Trends Report 2022. Accessed 28 Mar. 2023.
  2. NAR. 2021 Home Buyers and Sellers Generational Trends Report.
Lucas Grohn headshot
Written by
Lucas Grohn
Senior Manager of Sales at Truehold - A Thought-Leader in Real Estate
Lucas Grohn brings over a decade of real estate expertise to his role, where he guides a team dedicated to innovative sales strategies. Known for his thought leadership and diverse experience, from managing brokerage operations to training agents at top firms, Lucas covers a broad span of real estate content for Truehold.
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Truehold's blog is committed to delivering timely and pertinent insights in real estate and finance, purely for educational and informational purposes. Crafted by experts, our content is thoroughly reviewed to guarantee its accuracy and dependability. Although designed to enlighten and engage, our articles are not intended as financial advice and should not be the sole basis for financial decisions. Our stringent editorial practices ensure the integrity of our content, empowering our readers with valuable knowledge.

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