Become a Truehold partner

Grow your revenue, delight your clients, & expand your market with Truehold.

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Get information for:

Realtors
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Senior Care Providers
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Tax & Insurance Professionals
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Realtors

20% of sellers don’t really want to move. By becoming a certified Truehold partner, you can help them sell and stay put.

Plus, we’ll double down on our support for your business. Eligible realtors can participate in our lead sharing program, creating a mutually beneficial partnership.

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Why work with Truehold?

  • Delight your clients. With our approach, you can help clients unlock their equity while staying in the home they love.
  • Broaden your reach. Some people just don’t want to move – don’t let that stop the conversation. With Truehold, you can serve clients when other realtors might walk away.
  • Navigate challenging markets. When home sales fall, it pays to get creative. Truehold helps you thrive in a low-transaction market and gives you a competitive edge over other realtors.
  • More money, less work. With Truehold, you don’t have to prepare a house, arrange showings, negotiate prices, or prepare paperwork. The sale is almost effortless – and you still get paid the sale-side commission.
  • Delight your clients.

    With our sale-leaseback approach, you can help clients unlock their equity while staying in the home they love.
  • Broaden your reach.

    Some people just don’t want to move – don’t let that stop the conversation. With Truehold, you can serve clients when other realtors might walk away.
  • Navigate challenging markets.

    When home sales fall, it pays to get creative. Truehold helps you thrive in a low-transaction market and gives you a competitive edge over other realtors.
  • More money, less work.

    With Truehold, you don’t have to prepare a house, arrange showings, negotiate prices, or prepare paperwork. The sale is almost effortless – and you still get paid the sale-side commission.
Become a partner

How it works

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Your client sells their home

The process is quick, easy, and transparent. Within 30 days, your client can pocket their proceeds.

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You make your commission

Get paid just like you would for any typical sale-side transaction. Unlike an iBuyer, Truehold supports and strengthens your client relationships.

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Your client stays

Your client keeps living in their home as a renter and can enjoy their home without property taxes and essential repairs.

Senior Care Providers

Are your clients struggling to pay for senior care? With Truehold, they can unlock their home equity while aging in place.

Get Started
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Why work with Truehold?

  • Serve your clients. No one should have to leave home before they’re ready. With Truehold, seniors can finance their care while aging in place.
  • Grow your revenue. Get a referral bonus for every client who uses Truehold. We supplement your core business and build out your professional toolkit.
  • Manage your leads. If your organization helps place seniors in assisted living or long-term care, we can help expand your housing solutions.
  • Serve your clients.

    No one should have to leave home before they’re ready. With Truehold, seniors can finance their care while aging in place.
  • Grow your revenue.

    Get a referral bonus for every client who uses Truehold. We supplement your core business and build out your professional toolkit.
  • Manage your leads.

    If your organization helps place seniors in assisted living or long-term care, we can help expand your housing solutions.
Become a partner

How it works

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Your client sells their home

The process is quick, easy, and transparent. Within 30 days, your client can pocket their proceeds.

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Your client stays at home

Your client leases their home back and pays a monthly rental fee. We handle essential repairs, property tax, and property insurance.

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Your client can afford care

Having unlocked their home equity, your client can fund senior care while aging in place. If they plan to move into assisted living, they can do so on their own timeline.

Tax & Insurance Professionals

Are your clients striving to improve their financial profile? Unlock their home equity with Truehold and we’ll give you a referral bonus.

Get Started
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Why work with Truehold?

  • Delight your clients. With our approach, you can help clients unlock their equity while staying in the home they love.
  • Grow your revenue. Get a referral bonus for every client who uses Truehold. We supplement your core business and build out your professional toolkit.
  • Manage client wealth. By converting their home equity into cash, you can help clients diversify their investment strategy and hedge against an unstable housing market.
  • Delight your clients.

    With our sale-leaseback approach, you can help clients unlock their equity while staying in the home they love.
  • Grow your revenue.

    Get a referral bonus for every client who uses Truehold. We supplement your core business and build out your professional toolkit.
  • Manage client wealth.

    By converting their home equity into cash, you can help clients diversify their investment strategy and hedge against an unstable housing market.
Become a partner

How it works

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We buy your client’s home

Truehold is a cash buyer. We pride ourselves on our rapid, professional transactions. Your client collects the proceeds immediately.

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Your client rents the home

We lease the home back to your client. They pay Truehold a monthly rental fee. We handle all essential maintenance and repairs.

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Your collect a referral fee

Truehold pays you an immediate referral bonus for every client who completes a transaction with us.

Ready to become a Truehold Certified Partner?

Enter your info to receive a sign up link for our Partner Portal. There, you can explore our buy boxes, access training materials, upload properties, ensure they meet eligibility standards, and track deal progress through closing. Start boosting your GCI today!

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More on our blog:

How One Realtor Added $40k in GCI Over Six Months With Truehold

Truehold Realtor Partner Spotlight: Jason DeLong

Truehold's Lead Share Program: Enhancing Our Commitment to Partnerships

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General Disclosure

This website is promotional in nature and is not offered or intended as advice and should not be relied on as such. Truehold and its affiliates (collectively “Truehold”) are not lenders and do not provide loans. The transactions described in these promotional materials are sell-and-stay opportunities that involve the sale of property and the subsequent leasing of that property by the seller pursuant to a lease agreement. Truehold does not typically allow sellers to re-purchase the property after the sale. Product offerings vary by state and locality. Terms and conditions apply.

This non-binding offer is subject to the execution of a mutually satisfactory sale contract, contingent on a no-cost home inspection, and standard lease signing. Offer may change based on inspection results. Post-sale, you must adhere to lease terms for the minimum term (which ranges from 6 - 24 months) to continue living in the home. This includes making timely rent payments, which may increase after the initial term. Customer testimonials are based on individual customer experience.

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