Partner with Truehold

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Realtors

20% of sellers don’t really want to move. By becoming a certified Truehold partner, you can help them sell and stay put.

Plus, we’ll double down on our support for your business. Eligible realtors can participate in our lead sharing program, creating a mutually beneficial partnership.

Get Started

Why work with Truehold?

Delight your clients. With our sale-leaseback approach, you can help clients unlock their equity while staying in the home they love.
Broaden your reach. Some people just don’t want to move – don’t let that stop the conversation. With Truehold, you can serve clients when other realtors might walk away.
Navigate challenging markets. When home sales fall, it pays to get creative. Truehold helps you thrive in a low-transaction market and gives you a competitive edge over other realtors.
More money, less work. With Truehold, you don’t have to prepare a house, arrange showings, negotiate prices, or prepare paperwork. The sale is almost effortless – and you still get paid the sale-side commission.

Delight your clients.

With our sale-leaseback approach, you can help clients unlock their equity while staying in the home they love.
Broaden your reach.

Some people just don’t want to move – don’t let that stop the conversation. With Truehold, you can serve clients when other realtors might walk away.
Navigate challenging markets.

When home sales fall, it pays to get creative. Truehold helps you thrive in a low-transaction market and gives you a competitive edge over other realtors.
More money, less work.

With Truehold, you don’t have to prepare a house, arrange showings, negotiate prices, or prepare paperwork. The sale is almost effortless – and you still get paid the sale-side commission.

Become a partner

How it works

We buy your client’s home

Truehold is a cash buyer. We pride ourselves on our rapid, professional transactions. Your client collects the proceeds.

You make your commission

Get paid just like you would for any typical sale-side transaction. Unlike an iBuyer, Truehold supports and strengthens your client relationships.

Your client stays

We lease the home back to your client. They keep the proceeds from the sale & stay in the home they love.

Mortgage Professionals

Are your clients struggling to qualify? Unlock their home equity with Truehold, and increase their borrowing strength for good.

Get Started

Why work with Truehold?

Grow your revenue. Help prospective clients who don’t qualify for a refi strengthen their financial position so they can return to you when ready.
Recapture more clients. Not everyone qualifies for home refinancing. Help your clients unlock their equity and stay in their homes – even if their credit is poor.
Navigate tough markets. When mortgage rates are up and refinancing is down, you can still keep business flowing with Truehold.

Grow your revenue.

Help prospective clients who don’t qualify for a refi strengthen their financial position so they can return to you when ready.
Recapture more clients.

Not everyone qualifies for home refinancing. Help your clients unlock their equity and stay in their homes – even if their credit is poor.
Navigate tough markets.

When mortgage rates are up and refinancing is down, you can still keep business flowing with Truehold.

Become a partner

How it works

We buy your client’s home

Truehold is a cash buyer. We pride ourselves on our rapid, professional transactions. Your client collects the proceeds immediately.

Your client rents the home

We lease the home back to your client. They pay Truehold a monthly rental fee. We handle all essential maintenance and repairs.

The applicant returns to you

With a more liquid financial profile, the previously denied applicant returns to you for the origination of a traditional mortgage.

Senior Care Providers

Are your clients struggling to pay for senior care? With Truehold, they can unlock their home equity while aging in place.

Get Started

Why work with Truehold?

Serve your clients. No one should have to leave home before they’re ready. With Truehold, seniors can finance their care while aging in place.
Grow your revenue. Get a referral bonus for every client who uses Truehold. We supplement your core business and build out your professional toolkit.
Manage your leads. If your organization helps place seniors in assisted living or long-term care, we can help expand your housing solutions.

Serve your clients.

No one should have to leave home before they’re ready. With Truehold, seniors can finance their care while aging in place.
Grow your revenue.

Get a referral bonus for every client who uses Truehold. We supplement your core business and build out your professional toolkit.
Manage your leads.

If your organization helps place seniors in assisted living or long-term care, we can help expand your housing solutions.

Become a partner

How it works

We buy your client’s home

Truehold is a cash buyer. We pride ourselves on our rapid, professional transactions. Your client collects the proceeds immediately and you receive a referral bonus.

Your client stays at home

We lease the home back to your client. They pay Truehold a monthly rental fee. We handle all essential maintenance and repairs.

Your client can afford care

Having unlocked their home equity, your client can fund senior care while aging in place. If they plan to move into assisted living, they can do so on their own timeline.

Tax & Insurance Professionals

Are your clients striving to improve their financial profile? Unlock their home equity with Truehold and we’ll give you a referral bonus.

Get Started

Why work with Truehold?

Delight your clients. With our sale-leaseback approach, you can help clients unlock their equity while staying in the home they love.
Grow your revenue. Get a referral bonus for every client who uses Truehold. We supplement your core business and build out your professional toolkit.
Manage client wealth. By converting their home equity into cash, you can help clients diversify their investment strategy and hedge against an unstable housing market.

Delight your clients.

With our sale-leaseback approach, you can help clients unlock their equity while staying in the home they love.
Grow your revenue.

Get a referral bonus for every client who uses Truehold. We supplement your core business and build out your professional toolkit.
Manage client wealth.

By converting their home equity into cash, you can help clients diversify their investment strategy and hedge against an unstable housing market.

Become a partner

How it works

We buy your client’s home

Truehold is a cash buyer. We pride ourselves on our rapid, professional transactions. Your client collects the proceeds immediately.

Your client rents the home

We lease the home back to your client. They pay Truehold a monthly rental fee. We handle all essential maintenance and repairs.

Your collect a referral fee

Truehold pays you an immediate referral bonus for every client who completes a transaction with us.

Become a Truehold partner

Realtors

Why work with Truehold?

How it works

We buy your client’s home

You make your commission

Your client stays

Mortgage Professionals

Why work with Truehold?

How it works

We buy your client’s home

Your client rents the home

The applicant returns to you

Senior Care Providers

Why work with Truehold?

How it works

We buy your client’s home

Your client stays at home

Your client can afford care

Tax & Insurance Professionals

Why work with Truehold?

How it works

We buy your client’s home

Your client rents the home

Your collect a referral fee

Ready to get started?

More on our blog:

How One Realtor Added $40k in GCI Over Six Months With Truehold

The Sale Leaseback Process: A Guide

Sale-Leaseback vs. Reverse Mortgages

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